About Us | Signature Stag

About
Signature Stag

Founder and CEO of Signature Stag Fine Menswear, Natalie Huey had the idea to fill a niche for a men’s clothing store where men would like to shop. “Overall, this is meant to be an enjoyable experience for men. We focus our buying effort and brand choices to be able to cover a wide range of different body types, so no matter your shape or size, you always leave looking and feeling great!”

Natalie Huey graduated from Texas Tech University with a BBA in Marketing and a BBA in Management. She and her husband, BJ Huey, are both Tech alums and proud of their Lubbock residence. Her Red Raider roots have inspired her to develop a Signature Stag brand of red and black clothing with its own Tech inspired logos. On many home football and basketball games, Signature Stag hosts an awesome Bloody-Mary Bar for a pre-tailgate!

The first store began in Midland and now with success of the new Lubbock store, plans are already underway for another West Texas town to enjoy this unique way for men to shop.

“People choose Signature Stag over online shopping because they are choosing the experience,” says Natalie. We take excellent notes for a personalized shopping. In the store, we get to know our customers’ preferences, so that we can make recommendations based on their preferences. Since men don’t always like shopping, the store is completely centered around making gentlemen feel comfortable and in their element.

Natalie attributes her success to her faith in God, support from her loving family, and being blessed with an amazing staff, loyal customers and great friends.

Signature Stag is more than just a name…. It’s your new SIGNATURE!

The Crew

Our Team

Locally and Texas Tech alumni owned and operated since 2013! The staff at Signature Stag are not just employees, they are style experts equipped with information on the latest trends. Additionally, the Stag Staff are not only great listeners, they are invested in your satisfaction. They are not just talented ladies committed to your success, they are your friends and happy to see you on each return visit.

Not to mention, our lovely Stag Staff at both Midland and Lubbock locations is made entirely of beautiful and smart women, unlike every other men’s store! We take great pride in our prompt and friendly customer service.

Natalie is very proud of her staff and of what they have accomplished together. She has been quoted saying that she has a wonderful staff and is extremely blessed. God has taken really good care of both stores and her personally. When travelling for work or otherwise, she often misses the time she spends with the Stag Staff. “I don’t know if most people actually miss the people they work with when they leave the office, but I really, genuinely do. They’re fun, they’re great, and I’ve been blessed with them.”

The Story

Natalie’s grandfather was an entrepreneur, and well into adulthood, she always looked up to him. Out of 19 cousins, she was the only one to go to business school. She knew she wanted to be an entrepreneur and a business owner. Even though her grandfather passed away while she was in college, he had been so excited that she decided to go to business school. He told her before he died, ‘In order to be successful as an entrepreneur, you have to be willing to take risks, and you also have to find a niche that needs to be filled.’ Little did he or she know what that little piece of advice would help accomplish.

About seven years ago, Natalie moved to Midland, Texas. She was doing well with her own financial services practice, but wanted to have a storefront and a business of my own. In Midland, she dealt with a lot of business owners and kept hearing over and over from male clients that they had to go to Lubbock or Dallas to find something to wear for special events. A lightbulb went off in her head, and she remembered her grandfather’s saying, ‘find a niche that needs to be filled and fill it.’ Natalie started doing more and more research on her Midland surrounding and found that, at the time, Midland had the highest income per capita, the most millionaires and billionaires in a small area, and was a 5:1 male to female ratio. Signature Stag became one of the very few independent men’s stores out there and so it began.

The store first opened in Midland in 2013 and stayed there for four years. Then, Natalie felt a strong pull to be closer to family. She prayed about it fervently and felt that God opened the right doors for her in Lubbock. He made it clear that this was the place the store and her family should call home. We opened Signature Stag, Lubbock in September of 2017. The new store was only open for a few months before it received an award for “Best Men’s Store” and then again voted “Best Men’s Store” the following year. This was all organic and due to people giving love and support to the store. Since then, Signature Stag has grown to be a recognized leader in the better menswear industry.

It has been our pleasure to serve gentlemen (and ladies!) in the community, and we are looking forward to growing and expanding every part of our service. Signature Stag is a complete specialty men’s store focused on making the shopping experience enjoyable for men! We aim to provide the Permian Basin & The Hub City with quality products, iconic brands, and impeccable service.

Signature Stag is Your-Local-One-Stop-Man-Shop! We offer a versatile comfort and attractive wardrobe for the modern West Texas man.

Signature Stag, It’s more than just a name…it’s your NEW SIGNATURE!

The Community

Opportunities to help out in the community is another perk of being a business owner. Natalie and her husband recently performed in Make-a-Wish Dancing with the Stars event. They had great fun and raised a lot of money for the Make-a-Wish program. They also work on fundraisers for high schools in the area. The stores host a prom night for each local high school where guests receive a discount and part of the total proceeds go back to Project Graduation at the schools. Natalie truly enjoys opportunities to give back to the community.

Both locations have won “Best Men’s Store” in Midland & Lubbock every year in business in each location. Each award was given completely unbiased, non-paid for, and 100% by organic votes from loyal friends and customers.

Signature Stag is proud to partner with Texas Tech University and is the Official Corporate Partner for the “Sponsored Texas Tech Uniform Reveal” for both the basketball and football teams. Natalie’s Red Raider roots have inspired her to develop a Signature Stag brand of collegiate gameday gear with its own Texas Tech inspired logos just for Red Raider fans. On all big home football or basketball games, we put on an awesome Bloody Mary bar for a pre-tailgate at the store!

Yes, Signature Stag is a wonderful store with amazing products and customer service, but at the end of the day it’s that unique connection they have with the community that makes shopping local so special. Extensive community involvement has been key to the success of Signature Stag. Natalie and BJ support local charities and organizations too numerous to mention.

“Through my many successes and many trials of launching and growing my company, I have grown so much closer to God, and I can firmly say that the development of my FAITH is by far my greatest accomplishment. I attribute everything I have to Him, ‘For we are God’s handywork, created in Christ Jesus to do good works, which God prepared in advance for us to do’ (Ephesians 2:10). Looking back on my journey, I can clearly see His hand working in every aspect that led me to where I am today, from the people He put in my path to open the right doors (and some to close others), to turning around disasters to work in my favor, He was always there and He was always in control. I trust in Him, I believe in myself, and I can’t wait to see what else he has planned for my life.”

Notable Accomplishments:

Showed a profit first year in business
Increased Gross Sales by 10-15% each year in business
Voted “Best Local Men’s Store” winning MRT GOLD for 4 consecutive years.
1st place in KCBD’s Best Of The West 2017, in the menswear category after only being opened for 4 months
Featured in The Lubbock Magazine “Women in Business” 2018 publication
Proud Alumni & Official Corporate Partner of Texas Tech University
Participating Sponsor & Supporter of Hub City Fest
National Association of Professional Women – “Excellence Award Winner”
Current Member of the West Texas Home Builders Association – Lubbock Branch
Member & Ambassador for The Accredited Lubbock Chamber of Commerce as well as, The Midland Chamber of Commerce 2010-2018
Rejoining New Member of The Young Professionals of Greater Lubbock
Member of The Young Professionals of Energy Midland (4 years)
Associate Member of The Permian Basin Landsman Association (4 years)
Member of The Permian Basin Bridal Association (2 years)

Signature Stag currently (and for past 3 years+) participates, donates to, partners with, and continuously supports many great local organizations such as:

American Cancer Society
March of Dimes
A Walk in Their Shoes
JAB Cares (Josh Abbott Foundation)
American Heart Association
Lubbock Junior League – Holiday Happening Sponsor
Midland Junior League – Merry Market Sponsor
Project Graduation – for many of the local and surrounding area public schools
Trinity Christian School Graduation Fund

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Top Brands, including Shirts, Pants, Suits, Coats and Tuxedo Rentals

Lubbock Texas
Midland Texas

Fine Menswear and Casual Apparel

client Testimonials

Best place to shop for suits and sports coats in town. Madison was very helpful and a pleasure to talk with. Highly recommend !

Eddie Pyle

The entire staff was attentive and kind. Most of all, very patient with me--especially when I pointed out certain things during my son's fitting. For the quality and price point, this is by far the best place in Lubbock to rent tuxedos! During my visit, I chose to wear a mask and a staff member asked if I wanted them to wear one as well. After saying no thank you, I was wowed by her grace and consideration. Highly recommend! ❤

Mindi Aleman

Awesome experience! Staff is so nice and helpful! Highly recommend!

Renee Woodward Jackson

Outstanding men's clothing store. They have an excellent staff who are always willing to help you look your best.

Bobby McCloud

Love this shop! Unique finds, great customer service, and the best selection in menswear.

Jan Rawlings McCune

Such an excellent knowledgeable staff. They certainly know how to put shirts , jackets, pants and all the accessories together to make a man look and feel successful .

Nada Huey

It has a large, wonderful selection of men’s fine clothing. Anything you’re looking for you can find it there. Not to mention the great staff.

Tammy Damron

This is my absolute favorite store in Lubbock. The clothes are top notch and the staff are super helpful. If you haven’t been, do yourself a favor and stop in and check out their stuff. I promise you won’t be disappointed. The brands they carry are the best of the best. 10/10

Sam Meador

This store is beautiful!! Prices are good and the merchandise is amazing. All the ladies are so nice!! The owner is a doll

Judy Pollard Rodgers

Staff is so nice and helpful! Great store filled with great items any man would use!

Drew Hanshey

On a last minute request for a tux rental, the ladies handled it with no questions and with outstanding service! Highly impressed! Yall have a great team and unique store! Appreciate it

Stone Cope

Great place to get last minute tux rental. I had to pay a rush fee but I will still get what I need. This store has wonderful customer service. Greeted upon arrival and checked on to make sure I got what I needed.

Kassandra Tovar

Locally owned and operated men’s line of fine clothing! If you have not been to check out their new selection, your missing out!! Natalie and her team will guarantee you will be looking sharp!

Angie Trevithick

Awesome experience! Exceptional client service! Best selection!

Renee Gonzales Davis

I love this place! I love how I am treated here. Im treated like a friend. Great products and service!

Ashley the Car Guy

Hosted a fitting party for me and my groomsmen to get measured for my wedding. It was the best time! Wedding unfortunately got called off because of COVID-19. Signature Stag refunded everyone their money no questions asked. I continue to shop there and have a great experience every time. Madison is who I usually deal with when I go. She always remembers who we are and asks how everyone is doing. Just makes it so much easier to shop. The whole team is great too. Never have had a bad trip to Signature Stag. I always walk out with a purchase. Even when I don’t need to!

Manny Hernandez

Unique store. Great merchandise and customer service

Cindy Brown

Love the selection and how well they treat their clients. A high end boutique with a great local family feel.

Lex Graham

Wonderful selection of men’s clothing, and a knowledgeable staff. I highly recommend Signature Stag for all your men’s fine apparel needs.

Travis Allen Hobson

Awesome place with great atmosphere! Cool clothes, drinks, shoe shine, pretty much the peak of Men’s Boutique in the panhandle area!

Jacob Love

Signature Stag is my new favorite to fill my closet. Great products, great people!

Brian Gillispie

Super helpful and amazing staff with lots of unique, high quality products to choose from.

Jacob Mendoza

I honestly had quite possibly the very best experience i have ever had the pleasure of having. In my most emotional time Natalie and Madison took very great care of my entire attire. It was truly amazing to not have to worry myself about the small details of my wardrobe in a time of immense emotional pain. The most amazing part to me, ironically was Amy...she assisted and I had no idea that she did not even work there yet, but was on an interview with Natalie. The fact that she went above and beyond despite not working there just to help was a true testament to her integrity and the integrity of the company she is to soon represent. You all truly lifted my spirits so thank you from the most profound depths of my heart. God bless and i wish you all continued success.

Rene Jose