Signature Stag Fine Menswear. All the fun of shopping in a MANCAVE atmosphere!
“Men typically don’t like to shop…but when they have free beer, cute girls, sports
to watch and a place to call their own it makes all the difference!” says Natalie
Huey owner.
Natalie opened her first store in Midland in 2013 where there was plenty of
men, money, and no place for guys to shop. “My inspiration came from my
grandfather, Leo Ruzicka, a local cotton farmer, ginner & successful
entrepreneur. He told me, ‘to be successful you have to find a niche & be willing
to take risks.’ I put my Texas Tech business degrees to work, did my research,
and took the risk.”
“I created Signature Stag to provide men an environment where they wouldn’t
feel like they’re even shopping. We provide an experience beyond what other
traditional men’s stores offer. Gentleman can enjoy a complimentary shoeshine,
personal style consultation, professional hot towel shave, whiskey tasting and
more! If you think men don’t shop together you are wrong. Our customers bring
their friends in all the time.”

Signature Stag keeps a ‘Style File’ on each client – sizes, coloring, style & fit
preferences, favorite brands, & even their interests like golf, hunting, or favorite
sports teams. Start a WISH LIST with the Stag Staff and anyone can buy a gift
he is sure to love. ”We employ sharp women who know how to pick the most
flattering styles for a man’s body type. Let’s be honest… guys want a woman’s
opinion!”
Signature Stag prides itself on being the One-Stop- Men’s-Shop where you can
find everything a man could want or need, head to toe. From specialty men’s gifts
and grooming products to a tuxedo rental.
They offer unique wedding services too! “We understand that wrangling
groomsmen to be fitted is stressful, so we created ‘Groomsmen Parties’ for a
group fitting with beverages available from Crown to Coors. The party receives
personal attention; exclusive in-store discounts, including our vast selection of
customizable gifts.” said Natalie.

“We do everything to make our customers feel comfortable. People can feel free
to shop with their children in this store. We have kid friendly games, videos and
coloring books. We truly have something for everyone and every budget!”
Texas Tech Fans, make sure to stop by Stag on GAME-DAYS for a
complimentary ‘Build Your Own Bloody Mary Bar’ and check out their unique
Game Day Gear – quite different from the shirts you get at a sporting goods
store. “My husband and I went to the Final Four Tournament, constantly people
were stopping us and asking ‘where did you get that shirt and that hat?’ It was
amazing to see so many of our customers, standing-out from the crowd, wearing
our one-of-a-kind designs at such a big event” she says.
Traditional men’s wear has changed. Today men are all about business casual
and being comfortable. “Dressing the part is still important in any role. It is our job
to make sure guys look their best, feel confident, and have fun while doing it“ she
concludes.