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About Us
Fine Menswear Store for Casual and Tailored Clothing

Signature Stag

Founder and CEO of Signature Stag Fine Menswear, Natalie Huey had the idea to fill a niche for a men’s clothing store where men would like to shop. “Overall, this is meant to be an enjoyable experience for men. We focus our buying effort and brand choices to be able to cover a wide range of different body types, so no matter your shape or size, you always leave looking and feeling great!” 

Natalie Huey graduated from Texas Tech University with a BBA in Marketing and a BBA in Management. She and her husband, BJ Huey, are both Tech alums and proud of their Lubbock residence. Her Red Raider roots have inspired her to develop a Signature Stag brand of red and black clothing with its own Tech inspired logos. On many home football and basketball games, Signature Stag hosts an awesome Bloody-Mary Bar for a pre-tailgate! 

The first store began in Midland and now with success of the new Lubbock store, plans are already underway for another West Texas town to enjoy this unique way for men to shop. 

“People choose Signature Stag over online shopping because they are choosing the experience,” says Natalie. We take excellent notes for a personalized shopping. In the store, we get to know our customers’ preferences, so that we can make recommendations based on their preferences. Since men don’t always like shopping, the store is completely centered around making gentlemen feel comfortable and in their element. 

Natalie attributes her success to her faith in God, support from her loving family, and being blessed with an amazing staff, loyal customers and great friends. 

Signature Stag is more than just a name…. It’s your new SIGNATURE! 

The Crew

Our Team

Locally and Texas Tech alumni owned and operated since 2013! The staff at Signature Stag are not just employees, they are style experts equipped with information on the latest trends. Additionally, the Stag Staff are not only great listeners, they are invested in your satisfaction. They are not just talented ladies committed to your success, they are your friends and happy to see you on each return visit.

Not to mention, our lovely Stag Staff at both Midland and Lubbock locations is made entirely of beautiful and smart women, unlike every other men’s store! We take great pride in our prompt and friendly customer service. 

Natalie is very proud of her staff and of what they have accomplished together. She has been quoted saying that she has a wonderful staff and is extremely blessed. God has taken really good care of both stores and her personally. When travelling for work or otherwise, she often misses the time she spends with the Stag Staff. “I don’t know if most people actually miss the people they work with when they leave the office, but I really, genuinely do. They’re fun, they’re great, and I’ve been blessed with them.” 

Signature Stag Lubbock and Midland Store Hours
Signature Stag Clothing Staff

The Story

Natalie’s grandfather was an entrepreneur, and well into adulthood, she always looked up to him. Out of 19 cousins, she was the only one to go to business school. She knew she wanted to be an entrepreneur and a business owner. Even though her grandfather passed away while she was in college, he had been so excited that she decided to go to business school. He told her before he died, ‘In order to be successful as an entrepreneur, you have to be willing to take risks, and you also have to find a niche that needs to be filled.’ Little did he or she know what that little piece of advice would help accomplish.  

About seven years ago, Natalie moved to Midland, Texas. She was doing well with her own financial services practice, but wanted to have a storefront and a business of my own. In Midland, she dealt with a lot of business owners and kept hearing over and over from male clients that they had to go to Lubbock or Dallas to find something to wear for special events. A lightbulb went off in her head, and she remembered her grandfather’s saying, ‘find a niche that needs to be filled and fill it.’ Natalie started doing more and more research on her Midland surrounding and found that, at the time, Midland had the highest income per capita, the most millionaires and billionaires in a small area, and was a 5:1 male to female ratio. Signature Stag became one of the very few independent men’s stores out there and so it began.  

The store first opened in Midland in 2013 and stayed there for four years. Then, Natalie felt a strong pull to be closer to family. She prayed about it fervently and felt that God opened the right doors for her in Lubbock. He made it clear that this was the place the store and her family should call home. We opened Signature Stag, Lubbock in September of 2017. The new store was only open for a few months before it received an award for “Best Men’s Store” and then again voted “Best Men’s Store” the following year. This was all organic and due to people giving love and support to the store. Since then, Signature Stag has grown to be a recognized leader in the better menswear industry. 

It has been our pleasure to serve gentlemen (and ladies!) in the community, and we are looking forward to growing and expanding every part of our service. Signature Stag is a complete specialty men’s store focused on making the shopping experience enjoyable for men! We aim to provide the Permian Basin & The Hub City with quality products, iconic brands, and impeccable service. 

Signature Stag is Your-Local-One-Stop-Man-Shop! We offer a versatile comfort and attractive wardrobe for the modern West Texas man. 

Signature Stag, It’s more than just a name…it’s your NEW SIGNATURE!

The Community

Opportunities to help out in the community is another perk of being a business owner. Natalie and her husband recently performed in Make-a-Wish Dancing with the Stars event. They had great fun and raised a lot of money for the Make-a-Wish program. They also work on fundraisers for high schools in the area. The stores host a prom night for each local high school where guests receive a discount and part of the total proceeds go back to Project Graduation at the schools. Natalie truly enjoys opportunities to give back to the community.  

Both locations have won “Best Men’s Store” in Midland & Lubbock every year in business in each location. Each award was given completely unbiased, non-paid for, and 100% by organic votes from loyal friends and customers. 

Signature Stag is proud to partner with Texas Tech University and is the Official Corporate Partner for the “Sponsored Texas Tech Uniform Reveal” for both the basketball and football teams. Natalie’s Red Raider roots have inspired her to develop a Signature Stag brand of collegiate gameday gear with its own Texas Tech inspired logos just for Red Raider fans. On all big home football or basketball games, we put on an awesome Bloody Mary bar for a pre-tailgate at the store!

Yes, Signature Stag is a wonderful store with amazing products and customer service, but at the end of the day it’s that unique connection they have with the community that makes shopping local so special. Extensive community involvement has been key to the success of Signature Stag. Natalie and BJ support local charities and organizations too numerous to mention.

“Through my many successes and many trials of launching and growing my company, I have grown so much closer to God, and I can firmly say that the development of my FAITH is by far my greatest accomplishment. I attribute everything I have to Him, ‘For we are God’s handywork, created in Christ Jesus to do good works, which God prepared in advance for us to do’ (Ephesians 2:10). Looking back on my journey, I can clearly see His hand working in every aspect that led me to where I am today, from the people He put in my path to open the right doors (and some to close others), to turning around disasters to work in my favor, He was always there and He was always in control. I trust in Him, I believe in myself, and I can’t wait to see what else he has planned for my life.”

Menswear Shopping in Lubbock Texas for Casual and Formal Wear Clothing
Clothing for Men in Lubbock Texas

Notable Accomplishments:


  • Showed a profit first year in business

  • Increased Gross Sales by 10-15% each year in business

  • Voted “Best Local Men’s Store” winning MRT GOLD for 4 consecutive years.

  • 1st place in KCBD’s Best Of The West 2017, in the menswear category after only being opened for 4 months

  • Featured in The Lubbock Magazine “Women in Business” 2018 publication

  • Proud Alumni & Official Corporate Partner of Texas Tech University

  • Participating Sponsor & Supporter of Hub City Fest 

  • National Association of Professional Women – “Excellence Award Winner” 

  • Current Member of the West Texas Home Builders Association – Lubbock Branch

  • Member & Ambassador for The Accredited Lubbock Chamber of Commerce as well as, The Midland Chamber of Commerce 2010-2018

  • Rejoining New Member of The Young Professionals of Greater Lubbock 

  • Member of The Young Professionals of Energy Midland (4 years)

  • Associate Member of The Permian Basin Landsman Association (4 years)

  • Member of The Permian Basin Bridal Association (2 years)


Signature Stag currently (and for past 3 years+) participates, donates to, partners with, and continuously supports many great local organizations such as:


  • American Cancer Society

  • March of Dimes

  • A Walk in Their Shoes

  • JAB Cares (Josh Abbott Foundation)

  • American Heart Association

  • Lubbock Junior League – Holiday Happening Sponsor

  • Midland Junior League – Merry Market Sponsor

  • Project Graduation – for many of the local and surrounding area public schools

  • Trinity Christian School Graduation Fund

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